In recent years, Google has revealed an entire host of new Google My Business features, to such an extent that you may well find you’ve missed a couple, and thusly are no longer using your Google My Business profile as successfully as you may think.
Short of performing a full Google My Business review, there are numerous ways you can improve your listing as recommended by many SEO companies in USA and all over the world. Some of the ways are listed below
Set up your Google Business Listing
The first and most important step is to set up your Google My Business Listing. Direct to Google’s My Business page and click “Start Now” in the upper left corner. Then fill in each relevant field that Google offers. You need to ensure the profile is as finished as possible and that each piece of data is accurate.
Ensure that you share the same information across the web
Regardless of whether you deal with a single local listing or hundreds, any type of irregularities in the data – especially NAP details (name, address and telephone number), you share on the web will negatively affect your search ranking and would act as an obstruction to client discovery. Thus, ensure that each data you share on your Google My Business listing is consistent with what is currently recorded on your site, social media networks or anyplace on the web.
Write the perfect business description
You can add a 750-character description to your Google My Business profile as a major aspect of your Google My Business optimization work. This content should describe your business in an engaging, authentic way however it should not reference things like sales or promotions.
This text field is a place to inform local search clients about your USPs and brand story, your main goal, and history. Significantly, Google guidelines prohibit promotional content and links in this space. You can just add a telephone number and email address.
Choose a relevant, specific category.
The category you pick will help Google decide which searches your local listing belongs in. You need to pick from the list of accessible categories, you can’t make your own. If there is not a particular category that depicts what your business is, choose a more general one that still describes it precisely.
Load Relevant, High-quality Images for Google my Business Optimization
When you have added the essential data in your listing, you can proceed onward and customize the visual part of your Google My Business page. Remember; no listing is finished without photographs!
Organizations with photographs on their listings are 2x as likely to be viewed as reputable and get 35% more clicks.
That being stated, ensure to upload a profile photograph, logo, cover photograph, and general photographs to give people an idea of what your business looks like and what items and services they can expect from you.
You will see that the local organizations recorded in the map snippet of a local search usually have star ratings by their name. Google wants to give the most helpful data to its clients, and clients want to find the close-by business that appears the best. In both cases, it helps your business to have a high star rating.
Request your happy clients to take a couple of minutes to give you a review on Google. Add an encouragement on promotional materials you hand out or set up in your store. A gentle prod or a remainder of how much it implies for your business can make your loyal clients that much more likely to take the time to say a couple of kind words regarding you.
Optimizing your Google My Business page is imperative to improve your online visibility. These points for Google My Business listing would put you ahead of your rivals and would enable you to rank high on Google search and maps (improve your SEO). Put this guide to use, and you should expect to see some gains in your Google My Business listing and your store. You can also take help from any Search Engine Optimization Company in USA and other countries for any expert and professional help.