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If you do not have the foggiest idea what Google Analytics is, never installed it on your site, or have installed it yet never take a look at your data, then you have landed on the right page. While it is difficult for Search Engine Optimization Companies in USA to believe that there are still sites that are not utilizing Google Analytics (or any analytics, so far as that is concerned) to quantify their traffic. In this post, we’re going to discuss Google Analytics from the absolute beginner’s point of view. Why you need it, how to set it, how to utilize it, and workarounds to regular issues.

Why you need Google Analytics

Do you have a blog? Do you have a static site? If your answer is yes, regardless of whether they are for personal or business use, then you need Google Analytics. The following questions about your website can be addressed by utilizing Google Analytics.

  • How many guests visit your website?
  • Where do your visitors live?
  • Does your website need to be mobile-friendly?
  • From which website, your website gets the most traffic?
  • Which marketing strategy is the most effective in driving traffic to your website?
  • Which are the most popular web pages on your website?
  • How many guests have been converted into customers and leads?
  • Where did converting guests come from?
  • Which page converting guests visit the most?
  • How to improve the speed of the website?
  • What content is most liked by the visitors?

There are many other additional questions that Google Analytics can address, yet these are the ones that are generally significant for most site owners. Now let us have a look at how you can get Google Analytics on your site. 

Follow the steps, to install Google Analytics on your site.

Use an existing Google Account or create one

If you have an already-established Google or Gmail account, then you don’t have to make another one and you can jump to the next step. If you don’t have a Google or Gmail account, follow the instructions below. 

Google will then inquire as to whether you would like to create a public Google+ profile. That is discretionary and you do not need to set that upon if you do not want to. Click on create your profile if you want to have one otherwise skip it by clicking no thanks.

Using Google Account to Setup Google Analytics

Since you have a Google account set up, we can proceed onward to setting up Google Analytics. 

While you are still signed in to your Google account, go to this site address

Locate Access Google Analytics at the top right corner and click it. That will direct you to a new page.

On the far right-hand side, there is a button saying sign up, click it.

In this post, we are setting up Google Analytics for a site and not a mobile application. Subsequently, ensure that you clicked the website at the top. 

Fill out all of the data on this page.

  • Account Name
  • Website Name
  • Website URL
  • Industry Category
  • Reporting Time Zone

At long last, click on the blue button saying Get Tracking ID at the bottom 

A Google Analytics Terms of Service Agreement will show up and you have to accept this agreement before you can continue further.

You will then be given a unique tracking code that should be applied to your site.

Install your tracking code

This unique tracking code must be installed on each page on your site. The installation will rely upon what kind of site you have. For instance: if you own a WordPress website on your own domain, Google Analytics can be used by Yoast plugin for the installation of your tracking code irrespective of the theme and framework you are using.

And if you own a website built with HTML files, tracking code will be added before the </head> tag on every page of the website. A text editor program is used for this purpose and then the file is uploaded to your web host using an FTP program.

As you can see, Google Analytics installation depends on the platform you use (content management system or CMS, website builder, e-commerce, and so on.), the theme and plugin you use. You have to discover simple directions to install Google Analytics on any site by doing a good web search for your platform and how to install Google Analytics. Or you can hire any SEO company in USA and other countries for professional help.

Ensure that the Tracking Code is on All Pages

There is a convenient tool called GA Checker that will examine your whole site (up to 10,000 pages) to check whether the Google Analytics tracking code exists on all pages. All you have to do is to enter your site name and then click on Check Your Site button. If the tracking code has installed successfully, a checkmark will appear next to Google Analytics on all pages.

Once the tracking code has been installed on all the pages on your site, it will take almost 24 hours for Google to begin gathering information from your site. It is worth remembering that Google Analytics will always be one day behind, so you won’t have the option to see data from the current day.

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