There is no doubt about the importance of content for your website. As per recent Content Marketing Institute research, lack of time is the main issue for both B2B and B2C marketers.
If bandwidth is compressed already, in what manner will content marketers discover time to address the attention span of splintered readers, the ever-extending landscape of new publishing platforms, and the almost constantly shifting of content consumption patterns?
The following are a few steps you can follow to scale your content marketing strategy to fuel more productive, powerful, and ample content creation.
Develop a System Early
The old editorial calendar was mostly a Google sheet, used by many SEO companies in USA and all around the world to keep a record of publishing one to two blogs per week.
But obviously, it’s an outdated way to keep it organized and work only if you have to publish just 1 or 2 articles weekly. In those days, the only people who had to see the editorial schedule were three persons on the marketing team and a few designers.
However, the spreadsheet does not work for the present time where you have to load up to 1,00,000 words. The best solution for this is to use an editorial workflow that has a calendar view, tagging functionality to keep things organized, and provide an overview of everyone’s tasks.
Regularly Review Your Goals
As your business develops, your requirements change as well. So, it merits taking some time to sit down and consider what you truly need your content marketing to accomplish and if it’s still meeting those objectives.
Your objectives will naturally develop after some time as you attract a wider crowd. You can forget about why precisely you began content marketing in the first place if you begin to concentrate on chasing goals like more traffic and social networking shares. It assists with returning to the basics – the who, what, why, and how?
- Who are you making content for? Is your client base changing over time?
- What kind of content would you like to make? Do you now have more resources for making long-form, detailed content, and videos/recordings?
- Why precisely would you say you are making each piece of content? What are the objectives you plan to accomplish from this?
- How are you making content? Is your group in-house or are you out-sourcing it? Have you considered utilizing software to make your content creation and marketing strategy more effective?
Style Guides are your Friends
Discussing things to create before you can truly develop your content machine. Style guides are fundamental to maintain consistency, which becomes trickier and trickier the more authors you enroll to assist you with reaching your content objectives.
Style guides are the primary thing that any genuine writer will want to see when they’re going to contribute something to your site, regardless of whether they are submitting a guest post, working as a paid freelancer, or they’re your own in-house content author.
Things to remember for a basic style guide are as follow:
- A review of writing style and tone
- Grammar and mechanics
- Punctuation particulars
- Product phrasing clarifications
- Designing and formatting
Develop writer Specialization
Topic mastery is essential to efficiently composed and technically solid content. Delegate projects that effectively build up knowledge of writers around specific topics, or beats. Segment by product or service, vertical, buyer persona, or article topics.
If you have a smaller team, put resources into necessary training and education assets, or pull in a Search engine optimization company to enhance content creation efforts.
Utilize Technology and Automation
Sophisticated technology has figured out how to eliminate a lot of repetitive work. Marketing technology makes the entire cycle of content marketing more productive overall.
There are many advertising automation devices accessible that can manage everything from booking your posts on social networks to customizing content to every client and moving them through the purchasing funnel.
AI-powered software can even help you to compose content. Machine learning algorithms can improve content for the higher call to action (CTA) and produce the ideal headline at the touch of a button.
Software devices can also be utilized to aid group collaboration and communication. Cloud-based platforms imply that numerous colleagues can work on one piece of substance without stressing over updating the wrong version or continually messaging back and forth.