Whenever we discuss SEO with our colleagues and co-workers in any Search Engine Optimization company, a few common words are heard like no-index, do-index, no-follow, do-follow, meta robots, etc. All the words hold equivalent significance in the world of SEO. In this article, no-follow and do-follow links are discussed.
Particularly for newbies who are new to SEO or individuals who still do not know about No-follow or do-follow links, this article will be beneficial for them.
What Are No-follow Links?
You can define no-follow link with a rel=”nofollow” HTML tag. The no-follow tag communicates search engines to disregard that particular link. No-follow links do not have any effect on Search engine ranking as it does not pass PageRank.
A no follow like is made with the no-follow link HTML tag, which resembles this:
<a href=”http://www.desiredwebsite.com/” rel=”nofollow”>Link Text</a>
The no-follow tag is fundamentally a notification sign for search engines articulating do not count this link.
What is a Follow Link?
Do-follow links can be defined as the links that consider as points, pushing SEO link juice and boosting the page rank of the connected-to website, helping them go higher in the SERPs accordingly. The do-follow link can simply be represented by the usual HTML tag for links, like
<a href= https://www.al-burraq.com/blogs/>
Difference between do-follow link and no-follow link
To truly understand what is going on with do-follow versus no-follow links, we have to give a touch of foundation about how most links work in the world of SEO.
When a website page catches an inbound link, which is a hyperlink directing to that page, the page gets a little SEO boost. Think about a link as a point, and more the links you have, more the points. More Points = Winning.
Google observes these points, observing what number of inbound links a page has and from what websites. Google figures, if many individuals are connecting to a specific page, it must be a great page!
How about we give preference in our search engine to that page over others of the same topic so we can easily deliver the absolute best pages to our search engine clients.
Google made a metric called PageRank to compute the link points. Numerous people in search engine optimization companies allude to link points as “link juice.” The link juice flows through locales and into new websites through hyperlinks. The more reputable the website, the greater increase in link juice the linked-to site gets. For instance, getting a connection from the New York Times or BBC is an absolute achievement!
The main technical difference between do-follow and the no-follow link is that a no-follow link has a no-follow tag.
As a user, it is not possible to tell the difference between a no-follow and do-follow link. You can click on, copy, and utilize a no-follow link like any other link on the web.
However, as far as search engine optimization is concerned, there is a BIG difference between no-follow and do-follow links.
Nofollow link elements do not allow search engine bots to follow the link. That implies if the site owner is connecting back to you with no-follow elements, it does not pass on link juice. Just Humans will have the option to follow the links.
Despite the fact that some time back Google clarified that they do not consider no-follow link elements but the weightage of such connections is extremely less. Despite the fact that it is a decent practice to utilize the No-follow link attribute to those connections, where you would prefer not to pass link juice.
An instance of Nofollow Link:
<a href=”https://www.al-burraq.com/blogs/” rel=”nofollow”>Al-Burraq Technologies</a>
Do-follow links allow google or other search engines to follow them and reach your site. Giving you the link juice and a backlink. If a website master is connecting back to you with this link both Search Engines and Humans will have the option to follow you.
The most ideal approach to give somebody a do-follow link is permitting keyword in the anchor content. This implies when you are connecting to any site or page, utilize the targeted keyword as anchor content.
An instance of Do-follow Link:
<a href=”https://www.al-burraq.com/blogs/“> Al-Burraq Technologies </a>
Note: By default, all the hyperlinks are do-follow links. Along these lines, you do not need to put any extra effort to make a link do-follow.