Content marketing is probably the most brilliant investment that you can make in your business. Unfortunately, many organizations miss the point. They get too much sale-y. Or they simply ignore SEO.
Today, we’re going to talk about the common mistakes of content marketing that cost organizations a very big amount every year.
We’ll dig into each of these common mistakes one-by-one.
We’ll give you a full breakdown of every one of those mistakes, as well as the exact methodology that we take to avoid every one of those errors and boost the ROI of your content marketing by using different social media marketing services.
Not Using Multiple Forms of Content
We’ve all read one. The blog entry has zero pictures and seems as though a page from a history book. Such a big block of text and nothing to split it up. So, we include a picture, and we think everything is acceptable. That seems to be the best practice, as well. Most of the top-ranking content marketing samples contain at least one picture.
However, we shouldn’t stop there. That is insufficient. Simply adding a picture or two to your content is a very common mistake. You may wonder why? Because text and pictures alone aren’t engaging enough.
Individuals love videos. Every week, individuals watch more than 100 million hours of video on Facebook. And they love infographics. In fact, 41.5% of advertisers state that their infographics, when contrasted with different types of content, saw the most engagement.
Why? They are a lot simpler to digest than reading a whole block of text. Actually, we process pictures almost 60,000 times quicker than plain content. Furthermore, 90% of the data transmitted to the mind is visual. And that is the reason infographics have such an amazing effect on clients.
So as opposed to sticking to the plain content blog posts with a couple of pictures, try switching up your content delivery method.
Not Setting Goals or Identifying KPIs
It’s essential to set objectives for your content and to identify your key performance indicators (KPIs) you will use to measure your success. Goals help you to figure out the reason behind your content. This causes you to keep your content centered and guarantee it’s filling a purpose for both your target crowd and your business.
KPIs will be the metrics that are the most important for your content and will assist you with assessing success, investigate what to improve, and so on. If the objective of your content is brand awareness, then KPIs may be impressions, visits, time on page, shares, and so forth. If the lead generation is the main objective of your content, then maybe the KPIs would be a system of measurements like downloads, form submissions, calls, and so forth.
Realizing why you’re making the content, what you plan to gain from it, and how you’ll gauge the outcomes helps keep your content important for your business as well as potential clients. You’ll have the option to tell whether your content met the objective, how well it did or didn’t meet your expectations, and furthermore decide how to improve so as to keep developing.
Not Accounting for SEO
Imagine a scenario in which we told you that putting resources into thing A drives 10 times more ROI than putting resources into thing B. What amount would you invest in thing A?
Search engines drive 10 times more traffic to your site than some other advertising channel, so putting resources into SEO should be your primary goal when trying to develop your business. But you might wonder where should you start?
Start with an SEO foundation. From that point, account for SEO in your content creation procedure. The essential things include:
- Doing keywords search to discover perfect keyword targets
- TF-IDF optimization to represent semantic search
- In-link optimization
- H1, H2, H3, and title tag optimization and many more
If you do not have any SEO experts in your team then you can hire an SEO company in USA and all around the world for professional help.
Forgetting to add CTAs and Follow up
Your content should serve the target purpose and it should also have a logical next step guide for your expected clients to follow. The point of content advertising is to connect with expected clients, build relations with them, and to also produce leads.
But if you do not give next step guides, your content could fall flat leave expected leads on the table. That is the place where CTAs and a decent follow up plan comes into play. CTAs give a logical next step guide for potential clients to follow. Do you need them to call you? Or sign up for your newsletter? Or fill out a contact form? Tell them with a CTA!
Realizing what path, you need them to follow next doesn’t ensure that they’ll take it, however, it certainly makes it simple for the individuals who are interested to convert into leads.
Nonetheless, not every person who turns into a lead is prepared to be a client immediately. With the correct follow up plan, you can stay in contact with them on their terms. Then, when they’re prepared to buy, it just makes sense for them to come to you.
Follow up could be a basic email newsletter, or auto-responder series, or manual outreach, or a combination of these. Everything relies upon your target crowd and how they like to be communicated with.