Performing competitor keyword research is perhaps the most ideal approach to improve your organic search engine optimization game. If you can figure out the keywords of your competitors, you can utilize that knowledge to manage your own SEO marketing technique and possibly gain a competitive edge in the search results.
In this blog post, we will investigate how to see the keywords of your rivals, understand all that they are ranking for, the related search volume, and see how to utilize that data effectively.
What Is Competitor Keyword Research?
Two methods that are mostly used by many SEO companies in USA and all over the world for keyword research are as follow:
Conventional keyword Research
In conventional keyword research, seed keywords are used to construct a larger set of related search terms that can be qualified, ranked, and planned to posts/pages on a site. While this cycle works well, it requires some guesswork and a ton of up legwork.
Competitor Keyword Research
In competitor keyword research, keywords, that are driving traffic and conversions for your rivals, are to be found. It allows you to rapidly observe where you’re missing the mark, and spot critical holes in your content strategy.
How to Find Competitors’ Keywords
Before looking for a helpful tool that produces a list of keywords of your competitors with a couple of clicks, stop for a moment. Competitors’ keyword research is not that simple. Despite the fact that tools can be fantastically useful, you’ll need to do a little manual digging to compose a thorough list of your rival’s keywords.
Ways to Use Competitor Keyword Research
- Find out why your competitor’s website ranks above your specific keywords for broad search terms.
- Steal the keywords of your competitors to seek rankings in the same search results.
- Find and start focusing on keywords that have not yet been focused by competitors.
- Discover long-tail keywords utilized by your targeted market that you hadn’t thought of yourself.
- Find out why website ranks of your competitors rank above your particular keywords for expansive search terms.
Tools for Figuring Out Your Competitor’s Keywords:
The HTML Page Source of the website of your competitors
In your Internet browser, go to the website of your competitors and pick a page to search for keywords in. At that point, right-click on the page to open the page source. A window should open showing the HTML source code of the page. Search in the code for the keywords in the title tag, the meta description, the optional keyword tag, and any picture title labels or alt labels. (Not all sites utilize the keyword tag, yet it is worth checking.)
Screaming Frog Spider
Utilize the Screaming Frog Spider software to make a simple SEO review on the website of your competitor. Simply download the product to your PC and use it to crawl your rival’s site the manner in which a search engine does. You’ll get a lot of data on the site, including meta-information, picture alt text, anchor text, heading text, and considerably more. These segments highlight the keywords your rival is focusing on.
Google Keyword Planner Tool
All you need is a Google record to get to the Google Keyword Planner Tool in the Google AdWords interface. Sign in to AdWords, navigate to the Keyword Planner, and find the option saying find new keywords. After that, select the option saying the search for new keywords using a website, category, or phrase.
Once you’ve opened the form, click on the content field under the heading of Your greeting page and enter your rival’s URL, and afterward click to get ideas
Google will now take a minute to crawl that URL and produce a list of keywords identified with both the page and the site overall.
When Google completes and shows your outcomes, click the option saying keywords ideas tab below the chart to see your list of keywords of your competitors.
How to Take Advantage of Competitor Keyword Research
Alright, suppose that you have taken a look at your rival’s site, utilized a cool keyword research tool, investigated what’s working socially, and now you have an incredible list of keywords utilized by your competitors. What is next now?
There are various approaches to utilize the competitive analysis and Google search intel that you’ve assembled. Either you can hire any Search engine optimization company to take professional help or you can follow these few steps. To begin to put it to work, a couple of good next steps could include:
Use the terms for competitive benchmarking purposes and to see how you hold up. This can be particularly helpful after some time to see how you’re developing against the opposition. Also, remember to look at backlink information for your organic competitors.
Look for holes in your own content and keyword portfolio. This can also help with your social media technique.
Let your rivals’ keywords motivate you to target new terms and create suitable content for those. This is probably the best thing you can be accomplished for your site.
Review the terms to pick up insights into the types of things your crowd truly cares about online for your marketing and advertising campaigns.
Find new competitors you may have not thought of. It’s essential to understand everybody ranking against you in the SERPS.