The keyword is an essential ingredient for all effective search campaigns. Keywords act as the basis for all the Search engine optimization efforts. They serve as an outline for the structure of your website as well as your potential content. Making the best out of various points of entry is a brilliant way to increase website traffic and its influence on visitors.
For example, a study revealed that the homepage of any website does not always show among the top-ranked spots. In other words, you must include more than one link to your homepage in your backlink portfolio. But here the question is how can you distinguish the chances to expand your subdirectories? The answer to this question is simple: Keyword Mapping.
There are a lot of people who are not familiar with this strategy. For those, we will start from the basics. So before getting into the details on mapping a keyword, let’s first understand what is Keyword Mapping. After this, we will discuss some tips that will be helpful for you in mapping a keyword. These tips will also be very helpful for those who are already familiar with this technique. As they can learn at least one new trick for this strategy.
What is keyword mapping?
The technique of assigning relevant keywords to the various web pages of a site depending on complete and careful keyword competitive research. It’s a significant part of on-page SEO that will help search engines to see the relevancy of a webpage dependent on the search of a user.
And if you have not done the initial keyword research and keyword mapping process, then it is like you are shooting in the dark. In simple words, you do not know the direction of your efforts, especially with regards to content creation and appearing on search engine result pages (SERPs).
According to experts from many SEO companies in USA and other countries, the Keyword mapping technique is one of the main processes of on-page optimization. Which gives the search engines (Google and others) a chance to evaluate the relevancy of every page and then show results to the users they are looking for. And if you avoid this process, you will have lesser opportunities and a less-structured strategy. So, without wasting any further time, let’s go for the 5 best tips that are helpful in the keyword mapping process.
Begin by using one query to categorize a larger set of keywords
Your objective in the 1st step of the keyword mapping process is to collect as many keywords as possible that you want your site to show up for. Think outside the structure of your existing site, and look far beyond the keywords your site is currently ranked for – particularly those that your rivals are utilizing for their SEO efforts.
Short-tail vs. Long-tail keywords
It can get a little bit overpowering if you focus on broad search terms. For example, in case you have a business selling athletic shoes, the short-tail keyword will be shoes and it’s almost impossible to rank for, particularly in case you’re just starting. Concentrating on more explicit terms, for example, ladies’ athletic shoes or long-distance running shoes could prove to be more helpful to optimize around as they have lesser competition.
Group keywords that answer a similar question.
When you have your own keywords set, the next step is to think about the searcher goal – the objective of collecting all the keywords that answer a similar question. Start by copying your spreadsheet and going line by line to combine similar keywords.
Create potential URLs and bucket keywords accordingly
When you have arranged keywords, the next thing is to concentrate on the use of all keywords set so that it can help in visualizing the website’s structure and its potential webpages.
Bonus tip: If you already have a running website with set URLs, then don’t concentrate on whether or not you have to modify any content or set up any redirects. Simply ask yourself a question: can your crown use these keywords to discover your site? and modify your website content or anything later.
Finally, use the buckets to generate potential URLs and brainstorm content
One of the best things about the keyword mapping process is that it makes you consider your pages in terms of themes. It helps you to distinguish which words would make extraordinary URLs and those that should be put aside for something else like a blog post or downloadable resource.
Remember That the Keyword mapping process Doesn’t Stop
When your keyword mapping process is finished, start creating the more optimized pages you planned – and then set a reminder to revisit this process once more. Search verticals you haven’t focused on before or sort out if there are extra inquiries you can respond to your crowd. The keyword mapping process is an incredible method to ensure guests are entering your site at a point that offers the benefit they are searching for – which is something search engines will love, as well. For more details and professional help, you can consider hiring any Search engine optimization company that will further help you in this regard.